Is increasing cart abandonment for your WooCommerce store exceeding more than usual and you are clueless about preventing it?
There are several WooCommerce stores that struggle to survive because the abandonment rates are higher than their sales. These issues are highly concerning and should be dealt with at an early stage.
To prevent it, you need to know the reasons behind it and these are the reasons for increased cart abandonments:
- Poor website performance and speed
- Tacky and complex checkout pages
- Higher shipping costs
- Payment limitations
- Security issues
- Strict refund and return policies
These are some of the prominent reasons that add to higher cart abandonment rates. Keep reading this detailed blog post to know how you can reduce these issues for your WooCommerce store.
Top 7 Tips to Reduce Cart Abandonment for WooCommerce
Here are some useful tips to implement for your WooCommerce site to minimize cart abandonment rates.
1. Optimized Site Speed
Slow and sluggish websites are your enemies and your customers hate to interact with websites that take ages to respond to their queries. As we are familiar with the significance of core web vitals for improved user experiences, we can not neglect the significance they hold for reduced cart abandonment rates.
By optimizing your website’s speed and performance, you are paving the way for improved user experiences, which primarily impact the user’s buying decision. If the user can proceed to checkout without any delays, they won’t abandon the cart.
2. Offer Free Shipping Discounts
Discount codes and coupons are a driving force for interested buyers and make them proceed to checkout without any second thoughts. After the user has added products to their cart and sees no opportunity to save their money, they probably think of abandoning the cart and switching to websites that offer discounts.
For each item added to the cart, or for the user role, you can offer discounts and coupon codes to get waived off. Having higher shipping costs is another reason customers abandon the cart and in such scenarios, you must offer shipping discounts.
3. No Hidden Prices
When the user is unaware of the total after they add an item to the cart, they are more likely to be surprised to see the total amount at the checkout. Having this hike in the total makes the user abandon the cart entirely instead of filtering out less required products and then checking out.
To keep the customer aware of the cart total, there should be a popup cart display to show the user the amount changes. Apart from this update on the cart total, there should not be any hidden charges involved that the customer is not informed about at an early stage.
4. Simplified Checkouts
A minimalist approach is the best approach when improving your web user experiences is the objective. Having complex and difficult-to-interpret checkout processes frustrates the web users and they abandon the cart. Keep your checkout process simple, sleek, and hierarchical.
It is understood that the default WooCommerce checkout pages and fields are not that simple and come with a number of issues. But why worry when you have a WooCommerce checkout field editor to customize the checkout fields for simplified checkouts?
5. No Guest Checkouts
A user usually lands on your website as a guest and keeps scrolling as a guest while adding the items they want to their carts. Now the problem occurs when the user is asked to create an account and checkout through their accounts. Asking for an account before checking out is something the user hates.
So, to avoid the user abandoning the cart just because of account creation, you should allow guest checkouts. Let the user checkout without creating an account and wasting another 5 minutes on creating one.
6. Payment Limitations
The user not being able to locate their preferred payment method can lead to an abandoned cart. Give a variety of payment options to your interested buyers so that they are not bound to pay through a method that they do not find safe or are not comfortable with.
In WooCommerce, you can use a payment gateway plugin to include enough payment methods that the user can choose from. The user’s preferred payment method always builds trust in them and they proceed to checkout without abandoning the cart.
7. No Return Policy
A return policy is a must and there should always be a return policy to make your customer feel comfortable in whatever they are buying. There could be a hundred reasons why the user may feel the need to return the purchased products. If there is a missing return policy, the user will abandon the cart.
Another aspect of the return policy is strictness. Having strict return policies is the troublemaker, and the user starts having conflicts with the policies you have. So, always make sure to have a return policy in the first place and secondly, there shouldn’t be too strict policies.
What’s Your Solution for Reduced Cart Abandonment Rates?
You must be frustrated if the cart abandonment rate is higher than successful checkout for your online store. If you want to avoid these issues for your website, then take the previous tips into consideration. Make your website worth scrolling through, easy to check out, and limit cart abandonment issues.