E-Commerce is evolving continuously. Small businesses are achieving success because of huge exposure. With more growth, these businesses also need flexible and scalable solutions to maintain their store. Magento seems the right choice. This open-source platform is worth choosing because of its incredible features and customization options. It brings more growth to your business.
In this context, we are going to explore the reasons why Magento has become the number one choice among small businesses. Let us understand how Magento development company can introduce tailored solutions to approach their particular needs.
Key Factors –
This table holds the prominent key factors on why small businesses are preferring Magento for website development.
| Key Factors | Descriptions |
|---|---|
| Market Share of Magento | Magento rules over the market as it holds 12% of the eCommerce platform market globally. |
| Improved Conversion Rate | The conversion rate is just mind-blowing. Businesses using Magento have truly seen up to a 30% improvement in conversion rates. It is just outstanding and worthy of praise. |
| Customization Potential | Do you know Magento stores are good at using third-party extensions? Approximately, 95% of Magneto stores prefer extension and customization. |
| Speed & Performance Boost | Magento’s optimized sites incredibly boost the website speed. The optimized sites load 50% faster in comparison to the non-optimized counterparts. |
| Mobile-Friendly | Magento stores are mobile responsive which adds more value to it. The best thing is that the ratio is 90% of mobile-friendly sites. Being mobile-friendly means having improved user engagement. |
The above-mentioned data shows how Magento’s capabilities help to make small businesses do excellently at the forefront. It comes up with a huge strong market presence. The best thing is that Magento’s capabilities also help to improve customization and performance as well.
Reasons to Choose Magento for Website Development –
Magento does not need any introduction as it is doing excellent at the forefront. In this section, we add the reasons making small businesses choose Magento for website development.
Marketing Support –
Magento is designed with eCommerce in mind. It comes up with built-in marketing and promotional tools making it worthy for small businesses. Magneto allows for discount codes, pricing rules, and so on.
The best thing is that it is easy to tackle following the admin panel. The ability to create targeted marketing campaigns is important for small businesses hunting to grow their customer base. It also helps to increase your sales.
Multi-Store Capabilities –
For small businesses managing a variety of stores or planning to expand into different regions, Magento emerges as a multi-store capability-oriented game changer. It also allows you to tackle multiple stores from a single dashboard. It also streamlines operations and mitigates management-oriented complexity. It has useful features.
Security Features –
Small businesses can build up great trust among their customers if they have excellent security features. You may have to deal with a lot of customer data and payment. Therefore, it is worth choosing Magento as it introduced advanced security features.
It helps to keep your website safe from hackers and cyber threats. SSL certificates, dedicated security patches, and two-factor authentication ensure the security of the online store.
Global Reach –
Magento is also good at supporting multiple languages making it different from others. It goes with currencies and tax structures as well.
For small businesses, it becomes quite easy to expand globally with it. International eCommerce is on the boom and this feature makes it easy to cater to different regions quite easily.
Content Management Flexibility –
Magento introduces a user-friendly content management system. This feature helps businesses to update and tackle their web-portal quite efficiently. Small businesses need to keep their store up-to-date without calling or adding personnel.
Performance and Speed –
To encourage excellent user experience, it is important to pay attention to page load speed. Magento helps to optimize performance to make your store run smoothly. Even your customers will remain satisfied during high-traffic periods. It also plays a huge role in bringing bounce rates down.
B2B Capabilities –
Magento introduces robust B2B features. It includes a variety of aspects including:
- Custom catalogs
- Quick ordering
- Flexible pricing
It helps to make small businesses ideal for newly established businesses. It helps to target both B2B and B2C marketing. You will have imparted outstanding tailored experiences following different customer segments.
Comprehensive Reporting –
Magento imparts detailed analytics as well as reporting tools. These tools monitor a variety of things such as website performance, sales, and so on. It helps them to make informed business decisions according the data-driven insights.
Cloud Hosting –
Magento also introduces excellent cloud hosting services. It makes your business enjoy high availability. You will also be able to access scaling and robust disaster recovery options. It means you would not have to contemplate about technical worries but focus on growth only.
New Age Personalization –
Magento makes your businesses able to serve highly personalized shopping experiences through customer segmentation. The personalized product recommendations and dynamic content display will make your customers the happiest. It also helps to fetch higher conversion rates and customer satisfaction.
Open Source Ecosystem –
You might wonder upon hearing about the open-source ecosystem. To put it in simple words, it is about a huge library. This open-source platform introduces third-party extensions oriented to a huge library. You can also find excellent plugins. It helps to enhance your store’s functionality without compromising with price.
Advanced Analytics Integrations –
Magento is good at integrating with new-age analytic platforms. It includes Google Analytics and Adobe Analytics. It imparts businesses with profound insight into user behavior and store performance to have ideal decision-making.
Multichannel Selling –
Magento also helps businesses to sell around multiple channels. It includes media platforms, in-store POS systems, and online marketplaces. The most important thing is that this multichannel also addresses small businesses to go with a broader audience. It also streamlines their operations.
Conclusion –
So, what are you waiting for? Go for choosing the best website development company to have all these benefits. You are just a click away to have more success. We hope this content gives you the needed information that why small businesses choose Magento for website development.
Author Bio: Bhumi Patel has vast experience in Project Execution & Operation management in multiple industries. Bhumi started her career in 2007 as an operation coordinator. After that she moved to Australia and started working as a Project Coordinator/Management in 2013. Currently, she is the Client Partner – Australia | New Zealand at Magneto IT Solutions – a leading ecommerce website development company, where she works closely with clients to ensure smooth communication and project execution also forming long term partnerships. Bhumi obtained a Master of Business Administration (MBA) in Marketing & Finance between 2005 and 2007.