Since its introduction in 2015, PWA has significantly influenced many companies worldwide. Organizations must stay ahead by embracing the best technologies and constantly finding more creative ways to market their products and services.
Around 6.8 billion smartphone users worldwide, of whom 5.3 billion are online shoppers. That creates a high potential for reaching customers through mobile phones by making the business a web application. However, there are too many apps in the app stores, and native app development is often too expensive. Therefore, there are not so many ideal solutions for such entities. Here comes the need for a Progressive Web App.
One of the most revolutionary tools to enhance a company’s digital presence is through a progressive web app, improving it in various ways.
PWAs combine the best features of websites and mobile apps to provide an immersive and engaging user experience, which is necessary for successful marketing strategies.
Here, we’ll explore what PWA is, the advantages of a PWA development company for businesses, and how to maximize their potential.
What is Progressive Web App
A Progressive Web App (PWA) is an app that combines the best features of mobile and web. It can be used from your mobile device without downloading from the app store, which is very user-friendly. PWAs combine native app features with best-in-class web technologies, providing an app-like experience on desktop and mobile browsers; essentially, they are the future of WAD (Wireless Access Devices).
This means that whenever you try to open a PWA from any smart device, you will not know whether it isn’t an app since the user experience is still the same. Similarly, if you were to open a PWA from your computer, you would look at it like it’s just another website.
Benefits of Progressive Web App Development Company
PWA benefits its adopters due to its avant-garde capacities and high-end functionalities. Let us now see how a progressive web app development company can guide your enterprise to reach new elevations:
1. Gain a Wider Reach
Even though native applications have greatly penetrated modern markets, some people still want to avoid downloading multiple applications on their cell phones or even tablet devices. This might be attributed to a number of factors, the main reason possibly being wanting to save up on storage space.
By design, PWAs offer the advantage of reaching out to those prospects as well and offering them a better experience without forcing them to download. Even if your business already has a native app, a PWA can help you cater to the remaining audience.
2. Improved Customer Experience
In today’s age of limited product differentiation, the one thing companies can differ upon is customer experience. Numbers indicate that 81 percent of today’s buyers tend to make their purchase decisions only after engaging in some initial research online. This means their web experience may significantly affect their purchasing decision. Moreover, it has been observed that a vast amount of web traffic has moved from desktops to mobiles since the advent of mobile phones. Therefore, progressive web app development services offer a much more excellent customer experience, like native applications, than any website.
It can be set up as highly responsive so that there may be no lag or discomfort in navigation, thus providing an excellent user experience on mobile compared to a desktop website. By design, they offer greater web security for customers, which is crucial when you transact with others and share sensitive data. Besides, they consume considerably less data compared to their counterparts.
3. Low Cost of Development
One reason many businesses cannot develop a mobile application with such tremendous marketing benefits is that it requires a lot of money.
Progressive web apps emerged as an acceptable alternative to mobile applications, easing budget constraints while offering a chance to gain benefits similar to native applications at a significantly lower cost.
4. Works Offline
PWAs can be accessed even when Internet connectivity is not available or is pathetic and intermittent. When they employ a PWA development company, users can save them on their desktops and retrieve information saved from their previous online interactions. This remarkably accounts for higher browsing activity and retention in the prospect’s mind.
5. Distribute via Third Party Locations
The fact that it is accessible through a URL makes it pretty easy to amplify its reach and engagement. One can seamlessly link his PWA with all his existing marketing pursuits or communication to increase the traction rate.
For instance, one can navigate a person through social media channels, SMS, or email campaigns. The user can even launch a PWA with a QR code.
It instantly loads within seconds after someone clicks on the URL with no temporizing steps in the middle, like visiting a store, hitting download, accepting permissions, etc. Thus, PWAs also manage to retain most users.
Key Takeaway
PWAs are a robust strategic solution perfectly aligned with your marketing strategy. They help bring you an app-like experience minus the limitations of a native app store. This means that it’s faster, more accessible, and more engaging for the user, which results in conversion and business growth. To fully leverage the potential that PWAs offer your business, you will need a reliable, progressive web app development company.