Planning for clothing photography for ecommerce is not so easy whether you are new in the fashion industry or not. It is a delicate project that must be planned well to ensure high-quality images are created for your website and for digital marketing purposes.
Now that you are here and interested in knowing how to plan for this project, make certain that you go through this article to the end. It will help you understand the types of product photography, packages to choose from, and more.
Understand Your Needs
Every business has unique product photography needs, and your fashion business is not different. Therefore, it is prudent to understand your unique needs such as where you want to use the images, how many products you need to shoot, and the background theme you need to use.
If you are not sure about some of the needs, a professional photographer can assess the needs of your fashion business and plan for clothing photography for ecommerce for it.
Choose the Best Clothes Photographer
Good clothing photography for ecommerce should be carried out by a professional company with a good reputation. So, choose your experts well and ensure that you vet them thoroughly before starting the project.
The web and social media can help you evaluate photographers in your area well. In fact, you should consider local photographers so that they can come to your shop and set up the photography equipment or you can take the products to their studio.
Be sure that the company you intend to use for clothing photography for ecommerce has all the essential equipment, particularly high-quality cameras and modern lights.
Types of Clothing Photography for Ecommerce to Choose From
When planning clothing photography for ecommerce, you will come across different types of photography for various types of attire and apparel. We have listed the popular options to help you choose one that suits your needs.
- Flat lay photography – This is the most basic and common way to photograph clothes and other apparel for ecommerce. It is either done on a table or floor with cameras and lighting above to capture the flat clothes. The images can be used on any website including your ecommerce website and social media pages.
- Ghost mannequin photography – This is also a common way to display clothes and apparel online. Although the clothes are worn by the mannequin, the mannequin is digitally removed, leaving only the attire. Therefore, it gives a better impression of how the clothes look when worn without showing a mannequin.
- Lifestyle or model photography – Another way to showcase clothes on your ecommerce website or in your advertisement projects is through a model wearing the clothes. It is a more expensive type of clothing photography for ecommerce, but it can yield amazing results.
Popular Clothing Photography for Ecommerce Packages
Regardless of the type of clothing photography for ecommerce you choose, your preferred photographer can offer you one of their various packages. Here are the top packages on the market.
- Single product – Here, a clothing item is photographed alone. It can have a white or black background whether the shot uses flat lay or ghost mannequin photography.
- Paired products – This is also very common today. The client can request to pair similar clothes of different colors, different clothes, or clothes with other apparel. If it works for your ecommerce needs, then consider it when planning.
- Grouped packages – This kind of package is ideal for certain situations. You should consider it if you have a lot of clothes and apparel to showcase. Make sure you understand the pros and cons of the package before choosing it.
Paying for Clothing Photography
Clothing photography for ecommerce can be a costly project, especially if you want to display all your products on your website or advertisement platforms. However, good planning will help you achieve your goals while saving more money for other business projects.
First, it is good to compare the prices of different packages offered by different photographers. The web can help you with research as well as recommendations from clients who have used these services before.
Once you settle on a service provider, go through their terms and conditions and ensure that you understand them well. You can then proceed to pay through their official payment channel as you plan for your upcoming shoot.
Conclusion
Now that you know all the important considerations for clothing photography for ecommerce, it is easy to plan for a great project. This article has laid the foundation for a successful shoot, which is applicable even beyond the fashion business. The top secret is to work with a professional photographer to help you. All the best.