Having a website sounds exciting, but it can take you to challenge roads when branding. With the statistics, less than 10% of the companies follow regular branding and are consistent with it. The brands that tend to focus on shorter goals do not last for a long time. A brand has wiped most of the businesses while it has flourished a few of them.
Consistent brand practicing isn’t tricky. It all begins with the same method applied uniquely. With many other ideas, such as understanding the customer avatar, blogging, and creating communities, there are different ways to establish a brand. Some of them will be discussed in-depth today. So let us look at how to brand your website and grow its reach.
How to brand your website?
Let us discuss in brief some of the proven methods to improve the brand of a website and grow its reach. Consulting with a branding consultancy can enhance these efforts by providing tailored strategies.
Press releases
Press releases are the traditional ways of promoting your brands. Every time a new edition of press releases is out, it can reach your target audience. The authority of the information provided by Press Releases is considered to be higher than individual promotions.
Infographics
The human ability to understand designs, patterns, and statistics are comparatively higher than mere tables and contexts. Thus, when you tend to include infographics and your content, the psychology of the people tends to trust your brand more due to the proven statistics validating your content.
Don’t spam the comments
Once the venture begins, people tend to announce it by spamming on social media platforms. So typing the slangs such as, ‘Hey, check out my new website!’, for over a hundred times won’t help. This type of branding has a meager rate of conversion because you never know if the target audience is achieved or not. Therefore, it is not advisable to post spam comments on other’s websites or social media platforms!
Interviews with personalities
Depending on your brand goals, domain, and expertise, it is always recommended to post the interview and talks by renowned personalities. To establish your brand, you need to mention the right facts. In this jungle of networks, nothing as truthful and verifiable information is available unless experts speak it.
Call to action
To a certain extent, if putting a call to action button towards the visible end of the screen, such as the left side, gets a higher conversion rate. According to statistics, call to action buttons can reach you as much as 371% of sales.
Internal audit after every campaign
It is important to realize where the previous campaign lacked and how to improve upon it. To analyze this, generating internal audits will be one of the ways and supporting branches are customer feedback, comparing conversions, responses to new launches, and the engagement made by your audiences.
Influencers
Well, this is one of the undeniable facts that influencers have a lot of audiences. This is one of the golden chances for a brand to become the face of other people’s audiences (OPA) with influencers’ help. This can not only direct masses to your brand, but also can significantly improve the sales and conversion rates.
Investing in newer trends
A million-dollar tip to newer and existing brands will be to invest in newer brands for promotions. Considering the fact the newer brands, say podcasting platforms, have a limited number of audiences and lesser competition to gain them. While you’re delivering your content, you can make sure you excel in that field for that particular platform. In this way, you can stay assured that those entire sets of people are your dedicated and fixed engagements.
Creating affiliate programs
Ask people to sell your brand and give them a share of the same. Every digital content creator, including bloggers and video bloggers, work very well on their organic viewership. Thus, if these promoters are a part of your affiliate program, all they have to do is generate sales. On the other hand, you have to worry about being found as the optimization of organic viewership is managed by your affiliate team.
Suitable social media handles
One of the biggest mistakes the people make while promoting themselves on social media handles is that they do not think about how useful one particular medium will be. Considering that every social media handles utility statistics, it is advisable to promote only on those sites with priority where your target audience lies. This can be decided by the content type, age group of the people associated with the site, their preferred time, lifestyle of living, and their region of occurrences.
Towards the conclusion
To sum it up, we’ve seen a few methods through which every small startup can effectively focus on its branding. With the same, we’d suggest you dedicate a team entirely for branding purposes as it is not going to be an overnight miracle. Besides, it would be best if you chose those options only that cater to your services or products perfectly. For example, if you own a merchandise shop, you can connect with fashion influencers and bloggers, making ambassadors and affiliates. Also, you can suitably switch to Facebook and Pinterest to create an online shop and get found through your images as well.
With this example, we’ll conclude this article and hope it helps you with your brand’s venture.
Related read: How to Develop a Branding Strategy for Your Startup?
Author Bio: This article has been written by Rishika Desai, B.Tech Computer Engineering Student at Vishwakarma Institute of Information Technology (VIIT), Pune. She is a good dancer, poet and a writer. Animal love engulfs her heart and content writing comprises her present. You can follow Rishika on Twitter @ich_rish99.