The digital marketing industry is a constantly evolving industry. It is necessary to keep oneself updated with the latest trends and techniques to match your competitors and eventually beat them. This applies not only to the industry professionals, but even to those looking to foray into the job market for the given industry. The demand for digital marketing professional is showing an upward trend from last 1-2 years. This is especially true in the Indian job market, which was predominantly filled with traditional job opportunities in sales and marketing domain. The emergence of digital marketing industry has created a new lifeline for the job seekers. Now there’s a lot more scope for the job seekers. The only thing required is to keep yourself updated with the latest industry trends.
So, how do you keep yourself updated with the latest trends in digital marketing? How to show yourself best among the rest in this industry? How to get yourself recognized in this industry?
Well, one of the ways to keep yourself updated and recognized in the industry is to keep learning as much as possible and showing it off through industry recognized certifications. Several industry recognized certifications can be availed today. The majority of these certifications in digital marketing come from brand Google like Google Ads Certification, Google Analytics Certification, Digital Fundamentals Certification, etc.
Today we are going to discuss about yet another industry recognized certification called Facebook Blueprint, which is slowly but surely gaining prominence in the current scenario. This certification comes from Facebook, the world’s most popular social networking site. Let’s know all about Facebook Blueprint Certification in detail.
Facebook Blueprint Certification for Digital Marketers
Digital Marketing is incomplete without Facebook Marketing. Facebook forms the basis of social media marketing today. In fact social media management starts and ends with Facebook. For any digital marketer today, having essential Facebook marketing skills is a must. And this is where the Facebook Blueprint Certification can help you to stamp your authority in a given domain. Unlike other certification programs in Facebook marketing, Facebook Blueprint Certification is a widely recognized certification in the digital marketing industry. This certification is especially valuable for those looking to make the most of digital advertising on Facebook.
What Can You Learn From Facebook Blueprint Certification?
The Facebook Blueprint Certification exam lets you learn and master all essentials of Facebook advertising. If you are planning to run successful ad campaigns on Facebook, the Facebook Blueprint will help you to learn and excel in the following areas:
- How to manage Facebook Pages
- How to select and use Facebook advertising objectives
- How to target audiences for maximum effect
- How to utilize Audience Insights
- How to optimize reach and frequency
- How to implement planning strategy and best practices
- How to make use of Facebook’s measurement solutions
- Finding out how Facebook products can be used in advertising and communication strategies.
Similarly, if you want to create and buy ads on Facebook, the Facebook Blueprint program will help you to learn and excel in the following areas:
- How to manage Facebook Pages
- How to select and use Facebook advertising objectives
- How to manage, create and purchase Facebook ads
- How to target audiences for maximum impact
- How to improve performance and delivery via the ad auction
- How to achieve and report ad KPIs
- How to use and test Facebook Pixel and SDK
- How to leverage consumer insights and the product catalog
- How to troubleshoot ad issues.
These and perhaps more can be learned and gained through the Facebook Blueprint Certification.
How to Get Certified With Facebook Blueprint Certification?
In order to get Facebook Blueprint Certification, you must choose and clear either of the 2 certification paths from Facebook. Each of these certification paths consists of two exams as listed below:
PATH 1
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310-101: Facebook Advertising Core Competencies Exam
322-101: Facebook Certified Planning Professional Exam
PATH 2
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310-101: Facebook Advertising Core Competencies Exam
321-101: Facebook Certified Buying Professional Exam
You must take any of these two listed paths and should clear both exams with a minimum passing score of 700. The exams can be taken online via Facebook.
What is the Cost of Facebook Blueprint Certification?
Unlike free certifications available from Google or HubSpot, Facebook Blueprint Certification is a paid certification. The cost for taking this certification exam is at least $150 though the cost can vary from location to location. You can get exact details regarding the cost during the checkout process.
The Facebook Blueprint Certification is definitely not cheap in terms of cost, but is still worth considering for if you wish to build your career in social media industry. An important thing to note here is that if somehow you fail to qualify for the certification in your first attempt, you can then retake the exam by paying the same amount which may again go up to $150. Again the amount may vary depending on your location.
You can retake the exam after every 5 days, but not more than once. If you pass the exam in your first attempt, you do not need to retake it. But yes, the certification does not come with a lifelong expiry. The certification is valid only for 12 months. Once the duration is completed, it must be renewed by retaking and passing the exam again. The cost again remains the same. In fact, the cost is recurring once every year. Thus Facebook Blueprint Certification is a long term investment, but is a definite boost for those looking to stand out in the world of digital marketing.
Conclusion
As explained in the beginning of the topic, the Facebook Blueprint Certification can really boost your career. The Facebook certification badges you receive after passing the exams is a definite symbol of knowledge and learning you have gained in the world of digital advertising. These digital badges can be shown anywhere you like including your email signature, electronic resume, and on your LinkedIn profile. The digital badge includes information about your certification and even can be verified online if required.
The certification is officially recognized by Facebook thus giving you an edge over others with similar certifications. By completing the Facebook Blueprint certification exam, you can hone your skills in Facebook marketing and establish yourself as an expert in this domain.
To get started, you can check for complete details regarding the Facebook Blueprint Certification exam on their official website. The site also offers case studies and online learning course material for students to help them learn and earn their Blueprint Certification. These course materials are divided into several topics which are again divided into several subtopics related to Facebook Marketing. You can complete these subtopics and claim your certification in the individual topics.
Please note that topic certification is completely different than the official blueprint certification. Blueprint certification is only available after clearing any of the two paths as mentioned above. Having initial experience with Facebook advertising will definitely increase your chance of clearing the Blueprint certification exam.
So, are you excited to complete and get your Facebook Blueprint Certification? Waiting to impress your clients and the company? Looking to grow yourself into Facebook Marketing Pro? If yes, then start learning from today itself.
Author Bio: The above content has been penned down by Aswani Srivastava. Aswani is an avid blogger and social media freak. He is the owner and admin of One Stop Blog. His blog specializes in technology, mobile apps, software, business updates, etc. You can follow Aswani on Twitter at @aks2008.
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