Every person nowadays has countless ideas regarding business and especially startups! But as it is always said, “an idea, the easiest to think but hardest to implement” perfectly matches the start-up culture. Before executing your idea, we must think about each and every aspect related to revenue, marketing, investment, team building, etc. It is very important to keep enhancing your work according to the latest trends. Here are some ideas to boost your start-up.
All the traditional ideas regarding marketing and website designing are slowly fading trends as almost everyone owns these! With an overturn in people’s view, mobile phones are the new marketplace where the advertisement should be displayed. Despite being a service or a product, you just need to manage the digital appearance of your offered item. Here’s what all you can do.
Integrate it with blog
Though blogs have been on the internet from years ago, but the idea to integrate your business with articles via the blog section on your website is trending nowadays. Numerous writers can portray an image of your service with different perspectives and can also review it. This will not only give a pretty section to your website but will also provide a luster to your offerings. Customers will feel connected by reading the blogs and that will increase an overall value to your product or service.
Join podcasts
Another unique and amazing way to reach out to the crowd, serve them your services, and make them aware of your product are podcasts. Podcasts are not so popular yet they are very impactful, like we all have heard through an FM radio channel in the past! Similarly, we have various platforms such as Spotify, Buzzsprout, Podbean, Transistor, Simplecast, Captivate, Spreaker, Fusebox, Libsyn, Blubrry, and Castos, etc. and we can use them for our advertisements and spread it through effective dialogs and testimonials from customers.
Start a YouTube channel to showcase relevant content of your startup
YouTube is now the most popular platform, for not only aspirant bloggers or talent holders but it has largely replaced the TV in terms of entertainment. People are stuck to YouTube videos just over and over, one after the other, it is a kind of addiction. Even the in-between ads do not bother the entertainment lovers. It’s cheap to use and is a very good source of income. You can use this platform to make small videos about your offered services.
Lucrative deals and efficient marketing
Come up with different and unique ideas to lure your customers, include options with deals like referral codes or promo codes. Provide them heavy discounts (even by increasing your actual price a little) because once a customer is satisfied, he will remain loyal to your brand.
The customer relies on the fact that the product or services are delivered effectively by promising quality, but before that, they happily consider a purchase if that has been advised by their mates or friends. Referral codes are very common nowadays for the same purpose.
Making it unique and baiting your customers for the best services your platform is another lucrative option you can go for!
High work ethics, efficient and timely performance
The very reason for customer dissatisfaction is less of the efficient service your business provides them. Hence, being ethical and authentic should be your principles. Work ethics are the key to customer satisfaction. A high level of professional attitude gives a connectivity to the customer in terms of authentic service. Be punctual with how you’re promising your customers, and serve them accordingly.
Conclusion
We all know the pace of the digital invasion in the market, being product or service providers. Aggressive marketing has made things available in front of the eyes of the customer more than it used to be in the past. Big hoardings and pamphlets distribution is now a little effective as compared to online ad campaigns such as Facebook and Instagram ads. Gear up and get started with these amazing ideas to boost your startup and watch your small dreams touching the skies!
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Author Bio: This article has been written by Rishika Desai, B.Tech Computer Engineering Student at Vishwakarma Institute of Information Technology (VIIT), Pune. She is a good dancer, poet and a writer. Animal love engulfs her heart and content writing comprises her present. You can follow Rishika on Twitter @ich_rish99.