Workflow in creative teams is quite difficult to track down, as they don’t function in the same way as traditional ones. Team members often need to work at odd hours, do overtime or complete tasks at weekends or during holidays. It is all a normal characteristic of being a part of the creative industry. 
This irregular process flow poses a great challenge for the creative project manager. In cases when distributed teams are involved, or there is a discrepancy in working hours, an efficient productivity software might become the key to success and the only way to resolve associated issues.
Making Different Schedules Work
As already mentioned, creative jobs often have nothing to do with fixed hours, in-house staff and direct communication. The project management tool used in such cases serves the purpose of conveying information and distributing materials and data, so that team members have everything they need to do their job at their disposal. That’s what gives them access to work on their tasks at all times.
Using project management software for creatives, everybody can complete tasks, leave comments and feedback for colleagues who are not currently at work, and see what other members are currently involved in.
Diversity On A Small Team
The creative process involves pursuing many different concepts, all at once. The visual component in productivity software, comprising images, drawings, charts, and all sorts of visualization mechanisms, facilitates the flow of ideas.
It is a very common practice for small agencies to hire freelancers for particular tasks, and these freelancers often belong to numerous different time zones and locations. Proper creative management prevents disruptions in team dynamics that might potentially come from differing working styles and hours of the distributed part- or full-time employees.
Everyone Stays Updated
Project management tools offer great convenience in communicating changes and updates. Check out this article to find out exactly how that happens. Once a project is submitted, it is accessible for review and revisions by anyone on the team.
The same goes for communication – it is organized and visible per each task. Not having to bother people with questions or in search of an already present piece of information is huge. This also removes the need to wait for hours or days before you get a reply, or being blocked by the absence of clarity in requirements. Fast project progress and efficiency depend on that.
Onboarding Has Never Been Easier
Onboarding a new hire always costs time and resources. It takes a while before the person starts contributing to the team, and productivity is disrupted by engaging a current member while interrupting the completion of their tasks.
Having project information handy and organized in the tool means less distractions for team members and a faster onboarding process for the said person. They might be able to familiarize with the work process and project details practically on their own, saving discussions for questions they really have no answer to in the tool.
Knowing That You Are Running Late
Deadlines and stress are a normal component of the creative work force. Project management software helps in reducing the levels of stress by way of better organization. If you don’t know which tool will be best suited for your business needs, there is a pretty straightforward guide at TechRepublic that will help you make a decision.
Productivity software enables everyone involved in the process to set deadlines on particular tasks. Setting a deadline means that everybody will be notified, and this gives team members the chance to check their personal progress and judge when it is advisable to inform others that they might be needing more time to finish a certain task. Creative products, such as ads, are time-sensitive. This often renders a whole campaign useless if it is not ready in due time in order to reach its full potential.
In short, productivity software is of great benefit to every creative team out there. Splitting work into small, digestible chunks of tasks, coupled with straightforward communication and complete transparency, are vital to the success of any campaign. Being able to track down completed work and avoid asking around for the tiniest requirement is indispensable for every professional in the creative field.