Social media has become a huge platform to socialize and connect with your loved ones. It has also become a great place to market your products to a greater customer base, which enhances the chances of your business. With the ever advancing World Wide Web, digital media trends and rapidly growing social media users, there are infinite possibilities and everyone can easily launch a business and enjoy success.
Today, billions of people are online at a time on social media for various reasons. Although they are divided by the platforms, with advanced connectivity they are all interrelated with each other. This provides a unique chance for any big or small business to operate with little operational investments and develop social media marketing campaigns to expand their businesses. According to our experience and multiple other types of research, marketers agree that social media marketing is the best way to enhance brand awareness. 
However, this is not the case with every business running a social media marketing campaigns. There are multiple examples of businesses that have not been able to achieve their desired goals. But we cannot ignore the fact that its business and marketing individuals who are to blame for their failures, rather than social media platform itself, as there are more success stories than there are failures. A failure can be because of a poor marketing strategy, campaign planning, targeting the wrong audience or even working in the wrong season. You need to design an effective marketing and business strategy for social media marketing in order to get something from it. It is imperative to avoid common mistakes that determine the outcome of your social media marketing strategy.
For an instance, you are running an online travel agency and you want to promote cheap Copenhagen flights. But your social media marketing team made a simple mistake of targeting the wrong audience. This can play heavily against your strategy and in the end, you won’t get your desired results.
There are many mistakes that you are prone to making while launching a marketing campaign over social media. Following are 7 things that you should try to avoid while doing social media marketing of your business. We hope this article will help you diagnose the flaws of your social media marketing and you can find some success for your hard work.
Overlooking data
You simply cannot expect your business to flourish and see success without any business plan or marketing strategy. You should always determine what actions to take or strategy to make so that you can work out the data and information that is needed to process.
Fortunately, data gathering isn’t that difficult today as it was some years ago, due to the availability of multiple tools and analytics websites. You can easily acquire information on the target audience, keyword traffic, and much more. So try not to overlook data when planning your social media marketing strategy.
Becoming irrelevant
Becoming irrelevant with your social media posts and blogs can always hurt your customer base and reaches. People will start doubting your business intentions and dedication, which can result in un-following your social media pages. Although you can add a little humour to your articles, blogs, and posts to develop the interest of people, it is imperative to never become too irrelevant. Too much irrelevancy and going off topic can also hurt your organic search engine rankings, as Google’s algorithm is always on the watch.
Using automatic means to communicate with customers
Although it may seem like a little practice to use automatic response on chats, to speed up communication with followers and potential clients; we highly advise not to do so. You should always approach your followers with your own replies, and attend their complaints or queries with a proper customer service approach. If you run a small business on any social media platform, try to attend that customer issue personally through a chat box. In this way, your followers can be satisfied and there is a great chance for them to become your permanent customers.
Being obscure
When running an online business, you need to avoid being obscure. Transparency in business helps you to develop a relationship of trust with your followers. Social media is the best way to show your work and products to your followers and it is also an opportunity to gain loyal customers with your transparency.
Obsolete and invalid content
Always post relevant and new content on your blogs, and share them on your social media for more reaches and readers. Never post an outdated, obsolete or invalid content on your social media, no matter what is the purpose behind it, as nobody appreciates out of date information, which is of no use. However, this doesn’t apply to the content that is evergreen and factually relevant.
Avoiding criticism
Negative or positive, criticism should always be welcomed on social media. It provides you a chance to know the taste of your followers, which you can use to your advantage. You can also work on that criticism, by addressing it and making sure all the concerned people are satisfied. This will only result in the favor of your organization.
Insensitive stories
Nowadays the majority of the social media platforms are offering stories and live streaming option to all their users. This feature has numerous benefits for every online business, big and small to increase its exposure. However, you should always avoid controversy by creating insensitive and careless stories. Everything on social media regarding your business contributes to the image of your brand. So be extra careful with every social media story or any other feature.